1). Don’t underestimate the importance of teamwork
Santa Claus may be centre stage, but he has a number of loyal departments working for him. For example, he has a dedicated logistics team (reindeer) and the operations department (elves).
One of the best pieces of advice for businesses is to work as a team and reach out to your colleagues when needed.
Santa himself may have faced a similarly tough year to other businesses, placing workers on furlough and struggling with the uncertainty of lockdown.
Even if he has, you can be certain that he’d have kept his employees engaged throughout, ensuring they have the mental health support they need…after all, these elves have been working with Santa for centuries.
2). Be open to communication
Children write to Santa Claus every Christmas. He asks for nothing in return and reads every single one, often making their wishes come true.
Maybe it’s time to adopt a similar approach to your customers.
One of the most prevalent business tips for 2021 is to focus on your user reviews. In 2020, user reviews influenced 95 percent of online customers before they committed to purchasing.
Therefore, you should encourage your clients to leave feedback. Not only will it bolster your business and positively influence potential customers, they can also communicate any further wants or needs.
Consider starting a campaign to encourage your customers to leave feedback and really strengthen your position.
There’ll be a strong focus on localised content over the next few months, so positive reviews from your clients will be a huge boon.
3). Reward loyal customers
You could go even further and reward those clients that have stuck by you during these difficult times.
If a customer has purchased a larger amount than usual, or recommended you to a client or through a website review, consider rewarding them for their loyalty.
Remember, Santa Claus uses a similar technique – the naughty or nice list. However, that’s not to say you should punish any clients who you feel have not behaved!
4). Be reliable
If you think about it, Santa is the most reliable brand in the world. Through freezing temperatures and economic instability, kids can sleep easy knowing that Santa always delivers.
Your clients are similar to those expectant children on Christmas morning – they have high expectations and will lose trust if they are let down.
As a business, it is your job to deliver a service that is reliable in order to build a committed customer base.
It’s easier said than done during such an uncertain period, but keep your targets realistic and ensure you have your products in place.
5). But don’t be afraid to surprise
Santa Claus has a positive image that always makes his customers smile, but it’s not just from consistent service. He also isn’t afraid to surprise them with gifts that people were not expecting.
Can you say the same about your organisation? Create ideas, offers and concepts that no one else in your industry has tried.
Finding that extra something to add to your product offering will surprise and delight your customers.
6). Get your house in order
Trading is going to change from January 2021.
One of the best pieces of advice for businesses is to ensure you know your supply chain. Will the companies you work with still be able to export with the same ease? Do you fully understand your business’ relationship with EU markets?
Santa himself would have done his homework before his Christmas shift, ensuring he has the correct licenses needed to cross borders and enter different countries.
If you need further guidance, the Greater Birmingham Chamber of Commerce have extensive Brexit support, while Birmingham City University’s own Centre for Brexit Studies offer academic insight.
Looking for more business tips? Our expert analysis tool can provide tailored support, all year round.
