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Ones Trainers are a fresh local, Birmingham unisex leisurewear trainer company. With the diagnosis of his daughter with Leukaemia in 2017 and the need to feel comfort and hope through over 2 and half years of treatment, founder Simon Caulton decided to design a comfortable pair of shoes to help people on their own journey through life. Five years on, and with access to STEAMhouse Incubator’s facilities and support Simon has succeeded in successfully launching his brand into the marketplace.

Image of Ones leisure trainers logo

During COVID, the business support continued and there have been (Incubator) webinars every week covering all aspect of my business, which have been brilliant. As a start-up going it alone, a constant stream of communication throughout has helped me feel connected.

Simon Caulton, Founder, Ones Trainers


In 2019 following the diagnosis of his daughter with Leukaemia and over two and a half year of treatment. Simon Caulton embarked on the idea of setting up a leisurewear trainer business.

The experience of struggling in the hospital ward, holding on to hope, inspired him to create a comfortable pair of shoes, to help people take the first step in their own lives – which inspired the name ‘Ones’.

With low funds and a need for advice and support on how to build his idea into a product and take it to market, Simon reached out to the STEAMhouse Incubator for space to work, a place to bounce business ideas off and access to legal and product development help from experts. 


Following joining the STEAMhouse Incu