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Harnessing the Power of Technology

Is your business investing in technology to drive productivity and growth? We investigate the performance benefits of technology and how working with Birmingham City University’s College of Computing can benefit your business.

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Top 5 Business Trends in 2024

We look at our most anticipated business trends in 2024 including AI, skills development, sustainability, diversity and remote working.

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Getting value for money at Christmas from adverts to short courses

With a continuing cost of living crisis, many Britons are buying fewer and cheaper items this Christmas – especially online. However, when it comes to value for money, you don’t have to spend a fortune on marketing to promote your product if you’re very creative. With the help of Kelly O’Hanlon, Birmingham City University’s Public Relations and Media Course Director, we look at what it takes for a marketing ad to be successful regardless of the budget.

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Leadership Challenges In Business : How To Overcome Them

What are the most common leadership challenges facing West Midlands SMEs now and how can businesses overcome them? We spoke to Dr Sara Gracey, Lecturer in Leadership and Human Resource Management at Birmingham City Business School, and delivery lead on the Help To Grow Management programme.

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