Cookie Policy

Business Support Service from:
Birmingham City University Logo

Our site at www.BCUAdvantage.co.uk uses cookies to distinguish you from other users of our site. This helps us to provide you with a good experience when you browse our site and also allows us to improve our site.

A cookie is a small file of letters and numbers that we put on your computer if you agree. The cookies we use include “analytical” cookies. They allow us to recognise and count the number of visitors and to see how visitors move around our site when they are using it. This helps us to improve the way our site works, for example by ensuring that users are finding what they are looking for easily.

By using our site at www.BCUAdvantage.co.uk, you are agreeing to this Cookie Notice and you consent to our use of cookies in accordance with the terms of this notice.

You block cookies by activating the setting on your browser that allows you to refuse the setting of all or some cookies. See below for further details.

We use the following cookies:

  • Strictly necessary cookies.
    These are cookies that are required for the operation of our site. They include, for example, cookies that enable you to log into secure areas of our site, or use a shopping cart.
  • Analytical/performance cookies.
    They allow us to recognise and count the number of visitors and to see how visitors move around our site when they are using it. This helps us to improve the way our site works, for example, by ensuring that users are finding what they are looking for easily.
  • Functionality cookies.
    These are used to recognise you when you return to our site. This enables us to personalise our content for you, greet you by name and remember your preferences (for example, your choice of language or region).
  • Targeting/Advertising cookies.
    These cookies record your visit to our site, the pages you have visited and the links you have followed. We will use this information to make our site and the advertising displayed on it more relevant to your interests. We may also share this information with third parties for this purpose.

About our cookies

You can find more information about the individual cookies we use and the purposes for which we use them on our site in the table below:

Type Name Description
Necessary
__cf_bm
This cookie, set by Cloudflare, is used to support Cloudflare Bot Management.
Necessary
__cflb
This cookie is used by Cloudflare for load balancing.nn
Necessary
cookielawinfo-checkbox-advertisement
Set by the GDPR Cookie Consent plugin, this cookie records the user consent for the cookies in the “Advertisement” category.
Necessary
Set by the GDPR Cookie Consent plugin, this cookie records the user consent for the cookies in the “Analytics” category.
cookielawinfo-checkbox-analytics
Necessary
cookielawinfo-checkbox-functional
The GDPR Cookie Consent plugin sets the cookie to record the user consent for the cookies in the category “Functional”.
Necessary
cookielawinfo-checkbox-necessary
Set by the GDPR Cookie Consent plugin, this cookie records the user consent for the cookies in the “Necessary” category.
Necessary
cookielawinfo-checkbox-others
Set by the GDPR Cookie Consent plugin, this cookie stores user consent for cookies in the category “Others”.
Necessary
cookielawinfo-checkbox-performance
Set by the GDPR Cookie Consent plugin, this cookie stores the user consent for cookies in the category “Performance”.
Necessary
CookieLawInfoConsent
CookieYes sets this cookie to record the default button state of the corresponding category and the status of CCPA. It works only in coordination with the primary cookie.
Necessary
elementor
The website’s WordPress theme uses this cookie. It allows the website owner to implement or change the website’s content in real-time.
Functional
cf_clearance
Description is currently not available.
Functional
CONSENT
YouTube sets this cookie via embedded YouTube videos and registers anonymous statistical data.
Functional
VISITOR_INFO1_LIVE
YouTube sets this cookie to measure bandwidth, determining whether the user gets the new or old player interface.
Functional
VISITOR_PRIVACY_METADATA
Description is currently not available.
Functional
YSC
Youtube sets this cookie to track the views of embedded videos on Youtube pages.
Functional
yt-remote-connected-devices
YouTube sets this cookie to store the user’s video preferences using embedded YouTube videos.
Functional
yt-remote-device-id
YouTube sets this cookie to store the user’s video preferences using embedded YouTube videos.
Functional
yt.innertube::nextId
YouTube sets this cookie to register a unique ID to store data on what videos from YouTube the user has seen.
Functional
yt.innertube::requests
YouTube sets this cookie to register a unique ID to store data on what videos from YouTube the user has seen.
Analytics
_ga
Google Analytics sets this cookie to calculate visitor, session and campaign data and track site usage for the site’s analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognise unique visitors.
Analytics
_ga_*
Google Analytics sets this cookie to store and count page views.
Analytics
_gcl_au
Google Tag Manager sets the cookie to experiment advertisement efficiency of websites using their services.
Analytics
_gid
Google Analytics sets this cookie to store information on how visitors use a website while also creating an analytics report of the website’s performance. Some of the collected data includes the number of visitors, their source, and the pages they visit anonymously.
Advertising
Advertising
Linkedin set this cookie to store information about the time a sync took place with the lms_analytics cookie.
Advertising
AnalyticsSyncHistory
Linkedin set this cookie to store information about the time a sync took place with the lms_analytics cookie.
Advertising
bcookie
LinkedIn sets this cookie from LinkedIn share buttons and ad tags to recognize browser IDs.
Advertising
bscookie
LinkedIn sets this cookie to store performed actions on the website.
Advertising
li_gc
Linkedin set this cookie for storing visitor’s consent regarding using cookies for non-essential purposes.
Advertising
li_sugr
LinkedIn sets this cookie to collect user behaviour data to optimise the website and make advertisements on the website more relevant.
Advertising
lidc
LinkedIn sets the lidc cookie to facilitate data center selection.
Advertising
muc_ads
Twitter sets this cookie to collect user behaviour and interaction data to optimize the website.
Advertising
personalization_id
Twitter sets this cookie to integrate and share features for social media and also store information about how the user uses the website, for tracking and targeting.
Advertising
UserMatchHistory
LinkedIn sets this cookie for LinkedIn Ads ID syncing.

We use information held about you in the following ways:

1. Information you give to us.

We will use this information:

    1. to carry out our obligations arising from any contracts entered into between you and us and to provide you with the information, products and services that you request from us;
    2. to provide you with information about other goods and services we offer that are similar to those that you have already enquired about;
    3. to provide you, or permit selected third parties to provide you, with information about goods or services we feel may interest you. If you are an existing subscriber, we will only contact you by electronic means (e-mail) with information about goods and services similar to those which were the subject of a previous sale or negotiations of a sale to you. If you are a new subscriber, and where we permit selected third parties to use your data, we (or they) will contact you by electronic means only if you have consented to this. If you do not want us to use your data in this way, or to pass your details on to third parties for marketing purposes, please tick the relevant box situated on the form on which we collect your data to notify you about changes to our service;
    4. to ensure that content from our site is presented in the most effective manner for you and for your computer.

2. Information we collect about you.

We will use this information:

    1. to administer our site and for internal operations, including troubleshooting, data analysis, testing, research, statistical and survey purposes;
    2. to improve our site to ensure that content is presented in the most effective manner for you and for your computer;
    3. to allow you to participate in interactive features of our service, when you choose to do so;
    4. as part of our efforts to keep our site safe and secure;
    5. to measure or understand the effectiveness of advertising we serve to you and others, and to deliver relevant advertising to you;
    6. to make suggestions and recommendations to you and other users of our site about goods or services that may interest you or them.

3. Information we receive from other sources.

We may combine this information with information you give to us and information we collect about you. We may us this information and the combined information for the purposes set out above (depending on the types of information we receive).

Our site uses cookies to enhance certain functionality and content for our users. This is through provision of interactive elements for your use on the site (for example, social media sharing options) and also provision of analytical data for us, to review how our site is being used and improve it where necessary.

How do I change my cookie settings?

Most browsers accept cookies automatically, but you can alter the settings of your browser to prevent automatic acceptance. If you reject the use of cookies please note that all functions of the website may not work properly.

If you are concerned about cookies you can change the settings on your computer to refuse them.

Social media tools on our websites allow users to share or bookmark web pages, using scripts that are not from the our site. Further information on these types of cookie are available from the providers below: