Delivery: Face to face
Study level: Short course
Estimated duration: 5×3 hour sessions
Start date: March 2024
Course fee: £90
Identify and learn the standard practices of Digital Marketing theory and apply them in your own 12-month campaign plan. Ensure your business is able to leverage multiple revenue opportunities available through best-practice use of online channels.
Nowadays, no one can deny the internet as a means to connect with customers, establish a brand or promote a cause. On this course, you will identify the practices that characterise digital marketing, learn how to segment and target customers, and how to plan your marketing strategy and craft a winning digital marketing campaign for the next 12 months.
- Achieve an understanding and critical awareness of the issues, problems and practices that characterise digital marketing management within your organisation
Understand Digital Marketing best practice
- Learn a simple approach to digital marketing for your business
- Understand targets
- Create campaigns
- Devise useful and appropriate measurements for your outcomes
- Take away a campaign to actively use
- Understand your digital marketing environment
- Recognise your target customer, their demographics and ideal digital marketing routes
- Be familiar with the SOSTAC approach to planning your marketing strategy
- Have outlined an e-marketing strategy for your business for the next 12 months
WHO WOULD BENEFIT?
This course is for SME business owners and working professionals who are interested in developing and improving their business plans.
This course is taught over five 3-hour in-person group sessions, which are straightforward to engage with and conducted in a collaborative, interactive atmosphere. By the end of the course, you will have developed a new Digital Marketing action plan, specifically designed to promote your business across online channels.
- Session 1: Thursday 7 March, 6-9pm
- Session 2: Thursday 14 March, 6-9pm
- Session 3: Thursday 21 March, 6-9pm
- Session 4: Thursday 4 April, 6-9pm
- Session 5: Thursday 11 April, 6-9pm
Birmingham City University, City Centre Campus