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Short Course: Value Propositions

Short Course: Value Propositions


September 5 - 06:00 pm


October 3 - 09:00 pm

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Andrew Neilson

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Learn how to identify what makes your product or service valuable to your customers, how to build on your business strengths and how to use these together to wow your customers. At the end of the course, you should have a clear action plan to increase customer loyalty and take your business to the next level.

Who would benefit?

This course is for business owners, current or aspiring as well as those working in marketing and service delivery. There are a number of learning outcomes including;

  • Understand the Value Propositions you offer in your business
  • Create a Value Map for your customers
  • Understand how to optimise your offer and improve your products or services.
  • Create the ‘wow’ factor for your business.
  • Create an action plan to develop your product or service offering.

Course In Depth

How can you add value for your customers?
Exploring what it is that your customer is really building – how do you add value for them? This is linked to your business model and strengths to let you identify opportunities for growth.

Create a Value Proposition Canvas

Next by identifying who your customers are and what tasks they are trying to achieve or pain points they are trying to avoid, you can create a ‘Value Proposition Canvas’. Tell your customers exactly how you will make their pain go away and make their tasks simple.

Find your customer’s unknown needs

Once you understand the needs your customers know they have, start finding the unknown needs, where your business strengths will let you surprise and delight your customers. Exploring the ‘wow’ factor to help you stand out from competitors.

Build a value discipline plan for your business

Finally, you will have the opportunity to learn how to put it all together to build a value discipline plan for your own business. You will finish the unit with a plan for the 3 to 6 months to make your business shine.

When does the Value Proposition course begin?

The confirmed dates for delivery of the Value Propositions short course’s five sessions are:

  • Session 1 – Thursday 5th September, 6-9pm
  • Session 2 – Thursday 12th September, 6-9pm
  • Session 3 – Thursday 19th September, 6-9pm
  • Session 4 – Thursday 26th September, 6-9pm
  • Session 5 – Thursday 3rd October, 6-9pm

Course Fee: £99

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