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Whether you’re starting a business plan or looking how to develop a marketing strategy our 4-part workshop programme gives you the confidence and tools you need to grow your business.

Enterprise4Success Business Support Workshop

Birmingham City University’s (BCU) series of ‘Enterprise For Success’ business leadership and marketing strategy workshops, are created and devised by experienced BCU business support specialists in their field, giving you the business plan models and templates from which to grow a sustainable business.

The ‘Enterprise for Success’ programme, in collaboration with Solihull Metropolitan Borough Council is funded by Greater Birmingham and Solihull LEP partners and is part funded by the European Regional Development Fund. 


How WIll I benefit from Business Strategy Workshops?

Our series of Enterprise for Success Workshops will help your business identify, understand and assess how best your business can grow through better understanding marketing and business planning. 

  • Get free access to BCU business support specialist knowledge
  • Understand and review your current business position
  • Learn techniques and steps for achieving business growth
  • Receive techniques and processes to help you develop your business, marketing and sales strategies
  • Network with other regional businesses with similar challenges
We recommend you attend the workshops across the four sessions.

Analyse Barriers to Growth

Before attending the workshop programme you will be asked to complete our business analysis procedure. Helping you analyse your current business strategy and helping our team of specialists prepare to work with you to define the purpose, vision and values of your business.  


As well as working with you to understand and develop a comprehensive marketing strategy and understand your business model, we also help introduce you to tools and techniques to aid you in becoming a better and more confident leader.

define the value of
your business

We’ll help you to review your business in order to re-define your business value proposition, review your marketing strategy or help you to develop your marketing strategy in order for you to capitalise on growth opportunities, and help you to better understand your business strategy.

How much will it cost me?

If you are a mid-sized or small business (SME) located within the GBSLEP area you are eligible to attend all three Business Innovation Workshops at no charge.


To get direct access to our business analysis tool and four part workshop programme, please send us an enquiry today.

Frequently Asked Questions

What is Business Strategy? faq-up-arrowCreated with Sketch.faq-down-arrowCreated with Sketch.

Business strategy helps businesses in every sector create a pathway for business growth. 

As a research discipline, business strategy enables companies to identify a pathway to solving particular ambitions and finding specific solutions to business challenges and opportunities.

An effective Business Strategy and Marketing Plan will look to improve products, services, processes, profitability and efficiency, and leverage opportunities for growth.

Is this service free of charge? faq-up-arrowCreated with Sketch.faq-down-arrowCreated with Sketch.

Yes, there is no charge for the Business Analysis assessment or workshops for SMEs located within the GBSLEP region.

This service is delivered in partnership with Enterprise for Success and Solihull Metropolitan Borough Council and part funded by the European Regional Development Fund (ERDF).

Am I eligible to use this service? faq-up-arrowCreated with Sketch.faq-down-arrowCreated with Sketch.

If you are a small to medium sized business (SME) in the creative sector, and you are located within the GBSLEP region, then we welcome your application.

How long will I receive support for? faq-up-arrowCreated with Sketch.faq-down-arrowCreated with Sketch.

The duration of support is dependent on your needs and how long it takes you to complete the 4-part workshop programme.

We will review your application and work with you to develop a working timescale to help you achieve your ambitions.

Where are you located? faq-up-arrowCreated with Sketch.faq-down-arrowCreated with Sketch.

If you are eligible for support, you will be contacted with the location of our workshops. These are either held on line or at Birmingham City University’s campuses.

What is “GBSLEP” and is my business within this region? faq-up-arrowCreated with Sketch.faq-down-arrowCreated with Sketch.

"GBSLEP" stands for the Greater Birmingham and Solihull Local Enterprise Partnership. As well as Birmingham and Solihull, the region covers Lichfield, Cannock Chase, Wyre Valley, East Staffordshire, Redditch and more.

To determine if you fall within the GBSLEP region, please Click Here.

I’ve made an enquiry, what next? faq-up-arrowCreated with Sketch.faq-down-arrowCreated with Sketch.

A member of the Business Analysis and 'Enterprise for Success' Workshop team will review your enquiry and be in touch shortly with the procedure for complete your Business Analysis and the next series of workshops available. 

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