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You could be looking for business support to help you drive an uplift in sales through a greater understanding of your internal and external business environments.
Maybe it’s a business leadership strategy or cultural refresh your organisation requires to achieve success from calculated risk taking.
Birmingham City University’s series of Business Innovation Workshops, created and delivered by BCU’s business support specialists, will help you develop new knowledge and innovation for your business.
Business Innovation Workshops are funded by the European Regional Development Fund (ERDF) and are part of the Innovation Vouchers project.
Our series of three Business Innovation Workshops will help you identify, understand and assess your company’s strategic and cultural abilities and create a business environment of innovation and growth.
To achieve the best results for your business we recommend you attend all three Business Innovation Workshops.
Learn how to analyse and understand your internal and external business environments.
Explore business uncertainties and opportunities to develop a re-evaluated approach.
Understand your current market position and build a stronger purpose, vision and set of values for your company.
Participate in practical exercises to create or strengthen your organisation’s growth strategy.
Build your strategic leadership capacity and enhance the cultural and structural effectiveness of your organisation to enable greater innovation.
Generate ideas to encourage innovation within your business and identify techniques to exploit opportunities.
Formulate an appropriate strategic position for your company and business model.
Understand methods for setting up organisational mechanisms to develop a culture that supports innovation.
Examine the psychology of sales and consumer behaviour and how sales should fit strategically and culturally within your business.
Identify the perceived value of your product or service and define your most impactful pricing and sales strategy.
Understand your target market and its preferences and learn how to influence purchase urgency and drive an increase in demand.
Develop and align your company’s marketing and sales strategies with your business strategy, value proposition and cultural behaviour.