You could be looking for business support to help you drive an uplift in sales through a greater understanding of your internal and external business environments.
Maybe it’s a business leadership strategy or cultural refresh your organisation requires to achieve success from calculated risk taking.
Birmingham City University’s series of Business Innovation Workshops, created and delivered by BCU’s business support specialists, will help you develop new knowledge and innovation for your business.
Business Innovation Workshops are funded by the European Regional Development Fund (ERDF) and are part of the Innovation Vouchers project.
Our series of Business Innovation Workshops will help you identify, understand and assess your company’s strategic and cultural abilities and create a business environment of innovation and growth.
To achieve the best results for your business we recommend you attend all Business Innovation Workshops.
Our business support specialists will help small and medium enterprises develop new knowledge, experiment with practical exercises, and drive innovation across three specific topics:
Learn how to analyse and understand your internal and external business environments.
Explore business uncertainties and opportunities to develop a re-evaluated approach.
Understand your current market position and build a stronger purpose, vision and set of values for your company.
Participate in practical exercises to create or strengthen your organisation’s growth strategy.
Build your strategic leadership capacity and enhance the cultural and structural effectiveness of your organisation to enable greater innovation.
Generate ideas to encourage innovation within your business and identify techniques to exploit opportunities.
Formulate an appropriate strategic position for your company and business model.
Understand methods for setting up organisational mechanisms to develop a culture that supports innovation.
Examine the psychology of sales and consumer behaviour and how sales should fit strategically and culturally within your business.
Identify the perceived value of your product or service and define your most impactful pricing and sales strategy.
Understand your target market and its preferences and learn how to influence purchase urgency and drive an increase in demand.
Develop and align your company’s marketing and sales strategies with your business strategy, value proposition and cultural behaviour.
Innovation Vouchers offers a seven-week programme that will help you to identify, understand, and assess your company’s strategic and cultural abilities, and create a business environment of innovation and growth.
You can view all upcoming workshops below:
8th September 2021:
Workshop 1: Envisioning for Growth through Innovation
15th September 2021:
Workshop 2: Strategy & Leadership for Innovation
29th September 2021:
Workshop 3: Marketing for Innovation