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BUSINESS Innovation Workshops

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Birmingham City University Logo

Learn from
business support specialists

You could be looking for business support to help you drive an uplift in sales through a greater understanding of your internal and external business environments.

Maybe it’s a business leadership strategy or cultural refresh your organisation requires to achieve success from calculated risk taking.

Birmingham City University’s series of Business Innovation Workshops, created and delivered by BCU’s business support specialists, will help you develop new knowledge and innovation for your business.

Business Innovation Workshops are funded by the European Regional Development Fund (ERDF) and are part of the Innovation Vouchers project.

How will I benefit from Business Innovation Workshops?

Our series of Business Innovation Workshops will help you identify, understand and assess your company’s strategic and cultural abilities and create a business environment of innovation and growth.

  • Get free access to BCU business support specialist knowledge
  • Understand your current business environment and culture
  • Learn techniques for achieving business Innovation and growth
  • Receive support with creating your business, marketing and sales strategies
  • Network with other regional businesses with similar challenges

To achieve the best results for your business we recommend you attend all Business Innovation Workshops.

Our business support specialists will help small and medium enterprises develop new knowledge, experiment with practical exercises, and drive innovation across three specific topics:

1. Envisioning growth
for innovation

Learn how to analyse and understand your internal and external business environments.

Explore business uncertainties and opportunities to develop a re-evaluated approach.

Understand your current market position and build a stronger purpose, vision and set of values for your company.

Participate in practical exercises to create or strengthen your organisation’s growth strategy.

2. STRATEGY AND LEADERSHIP
for innovation

Build your strategic leadership capacity and enhance the cultural and structural effectiveness of your organisation to enable greater innovation.

Generate ideas to encourage innovation within your business and identify techniques to exploit opportunities.

Formulate an appropriate strategic position for your company and business model.

Understand methods for setting up organisational mechanisms to develop a culture that supports innovation.

3. MARKETING for innovation

Examine the psychology of sales and consumer behaviour and how sales should fit strategically and culturally within your business.

Identify the perceived value of your product or service and define your most impactful pricing and sales strategy.

Understand your target market and its preferences and learn how to influence purchase urgency and drive an increase in demand.

Develop and align your company’s marketing and sales strategies with your business strategy, value proposition and cultural behaviour.

UPCOMING wORKSHOPS

Innovation Vouchers offers a seven-week programme that will help you to identify, understand, and assess your company’s strategic and cultural abilities, and create a business environment of innovation and growth.

You can view all upcoming workshops below:

14th April 2021 (this workshop has now ended):
Developing a Strategy for your Business

21st April 2021 (this workshop has now ended):

The BIG 10 Capabilities of Growth

28th April 2021 (this workshop has now ended):
Marketing in Turbulent Times and Understanding Customers

5th May 2021 (this workshop has now ended):
Innovation, Leadership and Culture for Innovation

12th May 2021 (this workshop has now ended):
Entrepreneurial Process, Competitive Positioning, and Business Modelling

19th May 2021:
Scanning and Analysing your Environment

26th May 2021:
Understanding and Developing your Value Proposition

How much will it cost me?

If you are a mid-sized or small business (SME) located within the GBSLEP area you are eligible to attend all Business Innovation Workshops at no charge.

How can i find out more and register?

Our Business Innovation Workshop series runs three times a year.

Please send us an enquiry and we will contact you with workshop dates and how we can help.

Frequently Asked Questions

Is this service free of charge? faq-up-arrowCreated with Sketch.faq-down-arrowCreated with Sketch.

Yes, Business Innovation Workshops are available free of charge to all eligible candidates. 

We offer this service for free because it is funded by the European Regional Development Fund (ERDF) and the Innovation Vouchers project. 

Am I eligible to use this service? faq-up-arrowCreated with Sketch.faq-down-arrowCreated with Sketch.

If you are an SME based within the Greater Birmingham or Solihull region, then you are eligible to register for this service.

How long will I receive support for? faq-up-arrowCreated with Sketch.faq-down-arrowCreated with Sketch.

You will receive up to 3 days of business support through our Innovation Workshops.

Where do the Innovation Workshops take place? faq-up-arrowCreated with Sketch.faq-down-arrowCreated with Sketch.

Innovation Workshops take place in the heart of Birmingham, within Birmingham City University's campus.

A member of the Innovation Workshops team will let you know the exact location of a workshop following your enquiry/registration.

What is "GBSLEP" and is my business within this region? faq-up-arrowCreated with Sketch.faq-down-arrowCreated with Sketch.

"GBSLEP" stands for the Greater Birmingham and Solihull Local Enterprise Partnership.

Innovation Workshops run exclusively within the Greater Birmingham and Solihull region.

I've made an enquiry, what next? faq-up-arrowCreated with Sketch.faq-down-arrowCreated with Sketch.

A member of Innovation Workshop's team will review your enquiry and be in touch shortly.

INNOVATION WORKSHOP PARTNERs

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