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Sue Unerman, Mediacom – Middle Management in the Advertising World (#9)

How does the Chief Transformation Officer of the UK's largest media planning agency approach middle management? Stephen Willson explores all in Episode 9 of 'The Middle' Podcast.
Photo of Sue Unerman, Chief Transformation Officer at Mediacom

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Sue Unerman, Mediacom – Middle Management in the Advertising World (#9)

How does the Chief Transformation Officer of the UK's largest media planning agency approach middle management? Stephen Willson explores all in Episode 9 of 'The Middle' Podcast.
Photo of Sue Unerman, Chief Transformation Officer at Mediacom

In Episode 9 of BCU’s podcast on middle management, Professor Stephen Willson talks to Sue Unerman, Chief Transformation Officer at Media Com – the UK’s largest media planning and buying agency.

Sue explores the highly collaborative culture within an advertising agency, and the matrix structure which helps with meeting customer needs and new emerging channels.

The Middle is a podcast series exploring the challenges of improving middle management. Each podcast features an interview with a prominent executive from a wide range of contexts including public, private and charitable sectors.

Find out more about ‘The Middle’ – our podcast on middle management.

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