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Santa Claus’ five leadership secrets

Santa Claus has created a globally successful brand that has stayed ahead of competitors and boasts a loyal following. So who better to provide the best advice for small businesses than Father Christmas himself?

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6 business tips from Santa Claus

Santa Claus has created a global brand that has endured centuries of opposition, overcome a host of competitors and garnered legions of loyal fans. We’ve identified six business tips that have helped jolly old St Nick thrive.

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