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Founder-led marketing: what is it and how can you apply it?

Founder-led marketing has been the backbone to the growth of many successful businesses, from Electric Car Company – Tesla to American Underwear Company – Spanx. But what exactly is it, how can you apply it and what are the pros and cons for your business? We spoke to Richard Scutt – Head of Incubation at STEAMhouse to get his thoughts.

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6 tips for starting a business in 2023

Starting a new business is an exciting and daunting challenge, but if you’re looking to explore pastures new, Alem Al-Khamiri (pictured left) – Digital Director of Fuel Communications and a firm supporter of fledgling startups – has some key advice.

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