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tigerBITES #04: Marketing – Associate Professor Nicola Gittins [Video]

In this episode, with Nicola Gittins, Associate Professor at Birmingham City University, we will learn why marketing is always important, regardless of where we are at with our external environment; in boom or recession – marketing has to be a key function regardless.
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Photo of Nicola Gittins, Associate Professor, Birmingham City University

tigerBITES #04: Marketing – Associate Professor Nicola Gittins [Video]

In this episode, with Nicola Gittins, Associate Professor at Birmingham City University, we will learn why marketing is always important, regardless of where we are at with our external environment; in boom or recession – marketing has to be a key function regardless.
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Photo of Nicola Gittins, Associate Professor, Birmingham City University

Questions in this episode are from Birmingham City University student Lydia Rushton and Visiting Professor Paul Cadman.

With COVID-19 our tigerLAB LIVE! events at the University are suspended so we welcome you to tigerLAB BITES! – our new content stream that informs, inspires and bring us together again. BITES will virtually bring you into the Board Room in the Curzon building, where you will meet the lifeblood of our University: those that initiate and transform thoughts and minds. Of course, we are referring to our academics.

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