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ABOUT SOCIAL
MEDIA WEBINARS

Birmingham City University (BCU) has joined forces with social-media marketing agency JC Social Media to provide a series of free webinars to support businesses in managing their social media and online marketing presence during the Covid-19 pandemic.

Each webinar lasts for around 50 minutes and features a mixture of case studies, theories and demonstrations ensuring that participants leave with actionable tasks and the knowledge to put new things into practice for themselves.

WEBINAR 1: Planning for the unexpected (this will also cover business response to COVID-19) Published: 8th April 2020

Duration: 45-60 minutes

Details:

In this one hour webinar, we will:

  • Evaluate what constitutes a crisis, and knowing when to implement crisis protocols.
  • Look at how to manage key messaging and what steps should be taken to immediately protect your organisation.
  • Review tools that can be used to monitor traffic and public discussion around your brand.
  • Discuss the application of crisis communications to the current COVID-19 pandemic, and what alterations need to be made to existing strategies.


Price:
Free of charge

WEBINAR 2: Creating engaging content
Published: 15th April 2020

Duration: 45-60 minutes

Details:

In this one hour webinar, we will cover:

  • What do we mean by engaging content, and how do we create it?
  • What is the difference between value adding and self promotional content?
  • Key things to think about when planning campaigns.
  • How to save time and stop content taking over your life.


Price:
Free of charge

WEBINAR 3: Developing relationships with customers online
Published: 22nd April 2020

Duration: 45-60 minutes

Details:

In this one hour webinar, we will cover:

  • Look at why relationships are an important part of any social media content strategy
  • Explore the sales journey you should be going on with each and every follower
  • Introduce tools to help you manage relationships more effectively with minimal resources


Price:
Free of charge

WEBINAR 4: E-commerce on social media
Published: 29th April 2020

Duration: 45-60 minutes

Details:

In this one hour webinar, we will cover:

  • Explore what makes someone decide to make a purchase based on what they see on social media
  • Introduce tools and functions designed specifically to make it easier to sell products and services through social media
  • Discuss ways in which you can use previous sales to engage new customers
  • Highlight new features likely to become available within the next 12-18 months


Price:
Free of charge

WEBINAR 5: Creating an ads strategy that generates results
Published: 6th May 2020

Duration: 45-60 minutes

Details:

In this one hour webinar, we will cover:

  • Explore why paid ads on social media are so effective
  • Look at which platforms are the best places to run paid ads for your brand
  • Introduce ad creation tools, and the process you need to go through to run ads
  • Highlight tried & tested approaches to creating effective ads
  • How to measure the success of your campaign


Price:
Free of charge

WEBINAR 6: Collaborating with other companies and users online
Published: 13th May 2020

Duration: 45-60 minutes

Details:

In this one hour webinar, we will cover:

  • Explore what it means to be an ‘influencer’, and what these individuals can offer a business
  • Look at ways to identify and approach influencers suitable for you
  • Review examples of businesses collaborating with each other to cross-promote and gain new business

Price: Free of charge

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