Free Business Support Webinars | BCU Advantage

The Business Support Service from:

ABOUT SOCIAL
MEDIA WEBINARS

Birmingham City University (BCU) has joined forces with social-media marketing agency JC Social Media to provide a series of free webinars to support businesses in managing their social media and online marketing presence during the Covid-19 pandemic.

Each webinar lasts for around 50 minutes and features a mixture of case studies, theories and demonstrations ensuring that participants leave with actionable tasks and the knowledge to put new things into practice for themselves.

WEBINAR 1: Planning for the unexpected (this will also cover business response to COVID-19) Published: 8th April 2020

Duration: 45-60 minutes

Details:

In this one hour webinar, we will:

Evaluate what constitutes a crisis, and knowing when to implement crisis protocols.
Look at how to manage key messaging and what steps should be taken to immediately protect your organisation.
Review tools that can be used to monitor traffic and public discussion around your brand.
Discuss the application of crisis communications to the current COVID-19 pandemic, and what alterations need to be made to existing strategies.

Price: Free of charge

WEBINAR 2: Creating engaging content
Published: 15th April 2020

Duration: 45-60 minutes

Details:

In this one hour webinar, we will cover:

What do we mean by engaging content, and how do we create it?
What is the difference between value adding and self promotional content?
Key things to think about when planning campaigns.
How to save time and stop content taking over your life.

Price: Free of charge

WEBINAR 3: Developing relationships with customers online
Published: 22nd April 2020

Duration: 45-60 minutes

Details:

In this one hour webinar, we will cover:

Look at why relationships are an important part of any social media content strategy
Explore the sales journey you should be going on with each and every follower
Introduce tools to help you manage relationships more effectively with minimal resources

Price: Free of charge

WEBINAR 4: E-commerce on social media
Published: 29th April 2020

Duration: 45-60 minutes

Details:

In this one hour webinar, we will cover:

Explore what makes someone decide to make a purchase based on what they see on social media
Introduce tools and functions designed specifically to make it easier to sell products and services through social media
Discuss ways in which you can use previous sales to engage new customers
Highlight new features likely to become available within the next 12-18 months

Price: Free of charge

WEBINAR 5: Creating an ads strategy that generates results
Published: 6th May 2020

Duration: 45-60 minutes

Details:

In this one hour webinar, we will cover:

Explore why paid ads on social media are so effective
Look at which platforms are the best places to run paid ads for your brand
Introduce ad creation tools, and the process you need to go through to run ads
Highlight tried & tested approaches to creating effective ads
How to measure the success of your campaign

Price: Free of charge

WEBINAR 6: Collaborating with other companies and users online
Published: 13th May 2020

Duration: 45-60 minutes

Details:

In this one hour webinar, we will cover:

Explore what it means to be an ‘influencer’, and what these individuals can offer a business
Look at ways to identify and approach influencers suitable for you
Review examples of businesses collaborating with each other to cross-promote and gain new business

Price: Free of charge

how can we
help YOU?

I WANT TO START A BUSINESS

I WANT TO GROW MY BUSINESS

I WANT TO INNOVATE my business

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